Transform Your Website into a Lead-Conversion Powerhouse

Capture your brand, boost your conversion rates, and maximize your revenue with a new website built by NL Softworks. Get pricing now with our price calculator tool, or book a free consultation with our team to discuss your project.

Under 2 sec load time
90+ on page speed
best seo practices
 ada complaint

What are our capabilities?

Effective Marketing Strategy

An effective marketing strategy drives business growth by understanding your target audience’s needs and pain points. Creating detailed customer profiles allows us to tailor messages that resonate, attracting and engaging potential customers. Selecting the right channels, such as social media, email marketing, SEO, or paid advertising, ensures maximum visibility.

  • Customer Profiles: Tailored messages for your specific audience.
  • Channel Selection: Use social media, email marketing, SEO, and paid ads for maximum reach.
  • Engagement: Build trust and foster long-term relationships.

Continuous optimization and measurement are key. By setting performance metrics and analyzing results, we can refine tactics to enhance campaign effectiveness. A consistent content strategy with valuable, user-centric content supports SEO and establishes your brand as an industry authority. Ultimately, this approach drives traffic, generates leads, and converts visitors into loyal customers, maximizing ROI.

Website Strategy Guide

Our Expert Strategy Guide ensures your website is both visually appealing and highly effective in achieving your business goals. We provide a comprehensive plan that captures leads and drives conversions, leveraging our team’s expertise in web design and digital marketing. This guide includes a detailed outline of every page and section, with clear goals and next steps, creating a seamless user experience.

  • Site Outline: A blueprint of every page and section.
  • Goals and Steps: Clear objectives and next steps for each section.
  • User Experience: Optimized layout, design, and content for a great user experience.

We also focus on performance tracking, establishing metrics to monitor your site’s effectiveness and make data-driven improvements. This continuous enhancement process ensures your website remains aligned with your business objectives and maximizes its potential. With our Expert Strategy Guide, your website will be structured to capture leads efficiently and support your overall marketing and business goals.

Award Winning Design

Our award-winning design services ensure your website stands out not only for its aesthetics but also for its functionality and user experience. We blend creativity with strategic thinking to create designs that captivate visitors, build trust, and drive engagement. Recognized for excellence in various industry awards, our designs reflect our commitment to delivering top-tier solutions.

  • Visual Appeal: Stunning visuals that capture attention and leave a lasting impression.
  • User Experience (UX): Intuitive interfaces that provide a seamless and enjoyable experience.
  • Brand Consistency: Design elements that align with and reinforce your brand identity.

We incorporate cutting-edge features and functionalities to enhance the user experience and differentiate your site from competitors. Every detail, from typography and color schemes to imagery and interactive elements, is meticulously crafted to ensure a polished and professional look. By choosing our award-winning design services, you ensure your website not only looks exceptional but also performs exceptionally, contributing to your overall business success.

User Centric Copywriting

User-centric copywriting is essential for creating content that resonates with your audience, drives engagement, and boosts conversions. By focusing on the needs, preferences, and pain points of your target audience, we craft compelling messages that speak directly to them. Our approach ensures that every piece of content on your website is tailored to attract and retain visitors, ultimately turning them into loyal customers.

  • Audience Understanding: In-depth research to understand your target audience’s demographics, behaviors, and motivations.
  • Benefit-Focused Content: Highlighting how your products or services solve users’ problems or improve their lives.
  • Engaging Headlines and CTAs: Writing attention-grabbing headlines and strong calls to action to encourage user engagement.

By implementing user-centric copywriting, we help ensure that your website’s content not only attracts visitors but also engages them and drives them to take action. This approach is crucial for building lasting relationships with your audience and achieving your business goals.

Custom WordPress Site

A custom WordPress site offers the flexibility, functionality, and unique design your business needs to stand out in a competitive digital landscape. By leveraging the power of WordPress, we create tailored websites that meet your specific requirements and provide a seamless user experience. Our custom WordPress sites are designed to be scalable, secure, and easy to manage, ensuring they grow with your business.

  • Tailored Design: Unique designs that reflect your brand identity and appeal to your target audience.
  • Custom Functionality: Development of bespoke features and integrations to meet your specific business needs.
  • User-Friendly CMS: Utilizing WordPress’s user-friendly content management system for easy updates and maintenance.

We ensure your website is responsive, SEO-optimized, and secure, providing a robust platform for your online presence. With our custom WordPress sites, you get a website that not only looks great but also performs exceptionally, supporting your business objectives and growth.

CRM Integration

Integrating your website with a Customer Relationship Management (CRM) system is crucial for streamlining your sales and marketing processes, improving customer relationships, and enhancing overall business efficiency. We specialize in seamless CRM integrations that ensure all your lead data is captured accurately and utilized effectively.

  • Seamless Integration: Smooth communication between your website and CRM system, typically with HubSpot but compatible with various CRMs.
  • Lead Data Management: Automatic data transfer from your website to your CRM, including form submissions and user interactions.
  • Enhanced Tracking: Track user behaviors, such as page views and section interactions, to provide insights for personalized marketing.

Using CRM integration, you can improve data management, increase productivity, and gain valuable insights into customer behavior. This helps create personalized marketing campaigns and sales strategies, ultimately enhancing customer relationships and driving business growth.

Custom Functionality

At NL Softworks, we excel at creating custom functionality tailored to your specific business needs. With a strong background in software development, we develop unique features that enhance your website’s performance, usability, and overall effectiveness. Our goal is to deliver solutions that provide value and streamline your operations.

  • Unique Features: Development of custom features that address your specific requirements, such as advanced form integrations, data processing tools, and more.
  • Enhanced User Experience: Creating functionalities that improve usability and engagement, ensuring a seamless and enjoyable experience for your users.
  • Scalability and Integration: Ensuring custom functionalities are scalable and integrate smoothly with third-party services like payment gateways, CRM systems, and more.

Examples of our custom solutions include creating custom checkout flows with subscription options, developing product selectors based on client-provided formulas, and integrating API data for real-time updates. Our custom functionality services provide a competitive edge, streamline operations, and enhance user experience, helping your business achieve its goals.

E-Commerce Features

At NL Softworks, we specialize in creating comprehensive e-commerce solutions that cater to your specific business needs. Our goal is to provide a seamless shopping experience for your customers while ensuring robust functionality and easy management for you. Our expertise in e-commerce development spans from simple product listings to complex, customized solutions.

  • Custom Product Pages: Designing product pages with various options and configurations, allowing customers to easily select the products they need.
  • Advanced Checkout Processes: Creating custom checkout flows for subscriptions, add-ons, and special offers to ensure a smooth and efficient checkout experience.
  • User Account Management: Customizing user login pages to allow customers to manage their accounts, view order history, and update details, enhancing user satisfaction.

We also integrate inventory management systems to keep track of stock levels in real time, implement automated shipping and tax calculations, and set up promotional codes, discounts, and special offers. Additionally, we incorporate product recommendations and e-commerce analytics to track sales performance and optimize your strategy.

What we have built for our clients

E-Commerce Website

Safer had a complex product offering with numerous features and multiple plans for each product. We collaborated with their team to present all the details clearly, allowing users to select plans while exploring the information. Since Safer’s products are also subscriptions, we designed a seamless flow for users to choose the subscription frequency and then add their payment information.

Landing Page

Nomic Power reached out asking for help as they were not getting the results they expected from ads they were running, after we launched the new landing page they saw over 8 new leads in under 2 weeks without any changes to their ads budget.


DataX wanted to create a website that reflected their innovative data analytics product. They aimed for a site that not only showcased their cutting-edge technology but also provided a seamless and engaging user experience.

Why our clients love working with us?

Marketing Strategy

Having a solid marketing plan is crucial. This includes defining an ideal customer profile, crafting compelling offers and messaging, and planning where to acquire leads. This helps us create a website that resonates with your customers.

Website Speed

Ensuring the website loads in under 2 seconds is essential. Slow loading times can frustrate visitors, causing them to lose trust and go to your competitors.

Conversion Rate Optimization

Designing each section of the website to guide users toward taking the next step, with the ultimate goal of capturing their information for follow-up sales.

Search Engine Optimization

Adhering to SEO best practices to ensure your website is prepared to start ranking, then implementing an ongoing SEO strategy to increase keyword visibility.

Website Copywriting

Effective copywriting focuses on the user’s perspective, addressing their needs and desires rather than just explaining what you do. This user-centric approach helps potential customers relate to your services.

Mobile Optimization

With the majority of users browsing on mobile devices, it’s vital to ensure the website functions smoothly on phones. This enhances the user experience and keeps visitors engaged.

Our typical projects take 10 weeks from start to finish


2-4 weeks


3-4 weeks


3-4 weeks


Post Launch

See how we approach projects vs our competitors

NL Softworks


We start with a comprehensive marketing strategy and clear goals for your site.


We create a sitemap where each section has a defined goal to drive conversions.


We address users’ pain points to make them relate and want to reach out.


We continue to support your site and make adjustments to achieve even better results.

Typical Agencies


They start building a site without a clear strategy or goals.


They create sections just to fill space, with no focus on how it will help leads.


They focus on capabilities without capturing users’ attention.


They want to launch the site and disappear, knowing you won’t get the desired results.

Get an estimate in a few seconds

“You really need an expert like NL Softworks to do the job right.”

Janice B

President, WP Transformations

How long does a building a website take?

The timeline for completing a website project typically depends on several factors, including the complexity of the site, the number of pages, and the specific features required. Generally, it takes 2-4 weeks for strategy and planning, which involves finalizing the marketing strategy, creating the sitemap, and planning each section of the site. The design phase also takes 3-4 weeks, during which we present the design and implement any feedback to ensure it meets your vision. The development phase takes another 3-4 weeks, where we develop the site in WordPress, creating a custom theme tailored to your needs. After the website is launched, we enter the maintenance and data tracking phase, ensuring the site runs smoothly and securely while tracking user interactions to improve performance. Overall, most website projects are completed within 10-12 weeks, though the exact timeline can vary based on your specific requirements and responsiveness during the review and feedback stages.

How much does creating a website cost?

The cost of creating a website varies depending on several factors, including the complexity of the design, the number of pages, and the specific features required. Typically, projects range from $10,000 to $15,000 for a 5-10 page website. Basic websites with simple designs and minimal features generally cost less, while more complex sites with custom functionality, extensive content, and advanced features can be more expensive. To provide a more accurate estimate, we offer a free price calculator tool that takes into account your specific needs, such as the type of business, number of pages, style of design, copywriting requirements, and desired features. Additionally, you can book a free consultation with our team to discuss your project in detail and get a tailored quote based on your unique requirements.

What is your process for creating a website?

Our process involves several phases: strategy and planning, design, development, and post-launch maintenance and data tracking. Each phase is carefully executed to ensure the final product meets your business needs and goals.

Do you offer website maintenance services?

Yes, we offer ongoing website maintenance services to ensure your site remains up-to-date, secure, and running smoothly. This includes regular updates, backups, and performance monitoring.

How long does it take to see results from a new website?

Results can vary depending on your industry, competition, and marketing efforts. Typically, you may start seeing increased traffic and engagement within a few weeks to a few months after launch.

Can you integrate third-party tools and services with my website?

Yes, we can integrate various third-party tools and services, such as CRMs, email marketing platforms, and e-commerce solutions, to enhance the functionality of your website.

What platforms do you use for website development?

We primarily use WordPress for website development due to its flexibility, scalability, and user-friendliness. However, we can work with other platforms if required.

Do you provide training on how to use the new website?

Yes, we provide training sessions to ensure you and your team are comfortable managing and updating your new website. We also offer documentation and ongoing support for any questions or issues that arise.