Website Redesign Service

Designed to convert.

Website Not Performing Well?

Common Solution for Small Businesses:

Website Redesign Service

If your site is not performing – and bringing in new business – it is time for a full website redesign service. Our team of graphic designers design for engagement, with every element, space, and call-to-action placed for the ultimate impact – and to inspire users to convert. Our strategic approach, creative abilities, and insight means better performance and the creation of aesthetic design elements chosen specifically to engage the right audience. Find out why NL Softworks has the best website redesign service in Boston, MA.

Reasons Why Your Website May Need a Redesign

Here are five reasons why your site may need a website redesign service.

Functionality Issues

Do you need to add a new website functionality or are your website’s functionalities no longer working as they should?

Outdated Design

Design trends come and go. If your website has been around for some time, several of its design elements may appear dated, it may give visitors the impression that the website hasn’t been active for quite some time.

Navigation & Organization Improvements

It may not be evident at first, but your website’s navigation and structure could be hindering your visitors from accessing necessary information or performing tasks that lead to sales.

Outdated Content

Evergreen content is not possible in business websites. Outdated content, especially ones regarding products and services can be detrimental to your lead nurturing efforts.


Keeping up with the competition takes a lot of work but a company’s rebranding effort won’t be complete with a website redesign to reflect the changes in the brand’s identity or image.

…and much more!

The Website Redesign Service You’ll Need for Your Small Business

You need a solid fix for the things not working on your website, not a patch. The NL Softworks design team will provide you will outstanding results that include but are not limited to:

  • A unique and custom-designed website with excellent aesthetic appeal
  • A highly functional website with a user-friendly UI and excellent UX experience
  • Highly responsive and forward-compatible website redesigns
  • Search engine-optimized website for higher visibility
  • Conversion-optimized website that increases digital marketing revenue
  • An up-to-date website with excellent technical performance

As Featured In

A logo of Yahoo Finance.
Logo of Discrupt Magazine.
Customized code for a website redesign project in Boston.

Customized Redesign Solution

NL Softworks knows very well that every website is different. Design solutions that may work for one website may not work for a website even if it is of the same type or is selling the same products. That’s why we offer customized redesign solutions that are the best fit for your website’s needs.

Our all-inclusive in-house website redesign services include:

  • Web funnel strategy
  • Wireframe review prior to development
  • Custom coded solutions
  • SEO strategy & implementation
  • Website content, conversion, and usability analysis

Here Are Three Main Things That Need Attention in Web Redesign

A user experience designer at NL Softworks that is designing the UX/UI for a client's website redesign project.

User Experience Design

UX design is the primary focus of most website redesign projects. And it’s for a good reason. Visitors often leave a website without performing any conversion task because the website is difficult to navigate with unintuitive design elements. In short, the website is barely usable to its target audience. In order to remedy this, website designers go back to the most important part of your website: the visitors. You need to understand the needs of your target market before you can sell to them.

A stack of mobile devices that NL Softworks tests their mobile responsiveness on for web design and website redesign projects.


A majority of your customers browse online from smaller screens. Without responsive web design, your website would become unwieldy – losing the intent of its functionality. Mobile users opt for mobile-friendly websites, making you lose a considerable chunk of your target market.

An SEO expert at our web design agency that is searching for the definition of search engine optimization on Google.


It’s not a design element, but SEO is vital in every redesign project. A redesigned website without proper optimization is just a pretty website that no one sees. SEO will further boost the positive effects of the website redesign. It’s not a tool, though, it’s a process that does not only optimize your SERP ranking but also the overall performance of your website.

Turn to NL Softworks for Design that Drives

Improve your website’s overall performance with a redesign solution that drives traffic, leads, and conversions. We will provide your website not only a fresh coat of paint but also a fresh lease of life with our amazing website redesign service.

Your website is the digital representation of your business. Most of the time, it’s your first point of contact with customers that didn’t have an idea that your business existed at all. A visitor’s overall experience creates a bias for or against your business, not just the first impression of your website. That’s why you need a website that engages and encourages visitors to patronize your brand. Work with a team that loves collaborating with small businesses and watching their revenues grow.

Work With Us

We work with all sorts of Great Companies

Low Budget for a Website Redesign?

Get a Monthly Improvements Plan

Provide your website visitors a better experience and invest in a monthly improvement package. Here are three great reasons why every small business should revamp its website with NL Softworks monthly improvements plan service.

Collaborate with

Work with a team of professionals that will determine what’s best for your business online every month.

100% Satisfaction

We’ve had 100% satisfaction with each of our clients since 2015. We’re confident you will love our monthly improvements service.

No Large Lump Sum

Skip the large lump sum payment for a full website redesign and only pay a small monthly fee.

Some of Our Redesign Projects


more sales



280% increase in sales


more books


Boston Car Rental

257% increase in bookings


more traffic



187% increase in traffic

Providing WebSITE REDesign Services for Boston Businesses since 2015


Working with Ed & NL Softworks has been great- our website was in dire need of updating, and now we have a site we’re proud of. I appreciate Ed’s responsiveness and professionalism.

— Greg N.
Ryan and Ed are very professional, talented and easy to work with.
They diagnosed the problems with my existing website quickly and fixed the problems faster than promised. Later, I had an issue with my website loading slowly (GoDaddy hosting) and I switched over to the NL Softworks hosting service and my website loads very quickly now, which is a must for a positive first impression with a website visitor.
J C.

NL Softworks really helped get my website to the next level-they were responsible and professional and truly were able to elevate my site. I will continue seeking their advice and support as my business grows.

— Anna O.

Let's Talk

How can we help you with your website needs?

Contact Sales - Questions? We can help! Talk with a website specialist today.

Monday - Friday: 9:00am - 5:00pm EST


Ready to Get Started?

Invest in a website that will generate leads, increase sales, and grow your business. Whether you are looking for a new website or want to redesign an existing one, we have solutions to help you reach your goals. Our web team will meet with you in a video call and walk you through our steps to help you get started.


The number 1.

Select a Date

Get started by selecting a date to meet with our team in an online video call. 

The number 2.

Fill out the form

Then, answer a few questions and let us know if you'd like to receive a proposal from NL Softworks. 

The number 3.


Meet with our team on selected date for a brief introduction and to discuss your likes, dislikes, and pain points. Once we learn more about you, your business, and what you are looking to achieve, we will provide you with information to help you determine what's next for your business online.


Contact Us

Have a new web project coming up? Or do you need help with launching and measuring your digital marketing campaigns? We would love to hear more about it!