ABOUT US
Follow your passion to find the light.
Passion is what drives us
What Makes NL Softworks Different?
Mission
3x Conversion Rates
NL Softworks is on a mission. We’re on a mission to 3x each of our clients’ conversion rates. And for clients with new websites, our goal is to increase their revenues by a minimum of 30% within 6 months of working with them.
Vision
Financial Freedom
Here at NL Softworks, we envision a world where every hard-working entrepreneur receives the financial freedom they deserve. We love working with entrepreneurs and helping them reach their goals.
Team
Dream Team
NL Softworks was founded on the idea that growing businesses need a true partner they can rely on. We hire the best and the brightest in the industry, each a character of their own and passionate about what they do. We’re proud of the team we’ve accumulated. Meet our team below.
Core Values
In Each Of Us
We believe people work best when they love what they do and that businesses with strong moral principles will gain trust and reliability over time. These are some of the things we at NL Softworks are about. Learn more below.
Meet Our Team
CEO| FOUNDER
Edward Novak
COO| PARTNER
Ryan Jacobberger
CTO| PARTNER
Colby Leclerc
CMO
Justin Riker
Lead Designer
Chuck Casella
IT Manager
Dan Darmody
Backend Developer
Artemy Kaydash
WEB DEVELOPER
Lindsey Krummen
ANIMATION SPECIALIST
Artem Ponomarev
ACCOUNT MANAGER
Phil Morgan
Core Values
Integrity
We believe in being honest with our clients, even when it’s hard. Many agencies say whatever they can to earn a buck, but strong moral principles are in our DNA, and earning the trust of our clients comes first.
Partnership
We treat our clients as collaborative partners, and view their successes as a measurement of our own. We stand by our services and promote improvement plans to each of our partners to ensure their long-term success.
Overdelivery
Going beyond what is expected is what we enjoy doing for our clients. We’d prefer to create something that we can stand behind.
Passion
Each of our team members are passionate about what they do. We focus our hiring on like-minded individuals who are in line with our values.
NL Softworks
Our Story
NL Softworks was founded in 2015 by Edward Novak while pursuing his undergraduate studies. From early on, Edward had a passion for software, aspiring to lead his own company. After spending time in the software industry, he learned what a web design agency should not be. He found that people seemed to work best when they enjoy the work they’re doing and that people’s passions mattered. Over time, Edward’s drive to make a difference with a business of his own only grew. Eagerly he started his agency, and as demand increased Edward partnered with Ryan and Colby to further build out his vision. The company today has over 10 employees and has serviced over 50 clients since 2015, all while continuing to make its clients happy.
Let's Talk
How can we help you with your website needs?
Contact Sales - Questions? We can help! Talk with a website specialist today.
Monday - Friday: 9:00am - 5:00pm EST
GET STARTED
Ready to Get Started?
Invest in a website that will generate leads, increase sales, and grow your business. Whether you are looking for a new website or want to redesign an existing one, we have solutions to help you reach your goals. Our web team will meet with you in a video call and walk you through our steps to help you get started.
Select a Date
Get started by selecting a date to meet with our team in an online video call.
Fill out the form
Then, answer a few questions and let us know if you'd like to receive a proposal from NL Softworks.
Consultation
Meet with our team on selected date for a brief introduction and to discuss your likes, dislikes, and pain points. Once we learn more about you, your business, and what you are looking to achieve, we will provide you with information to help you determine what's next for your business online.
GET IN TOUCH
Contact Us
Have a new web project coming up? Or do you need help with launching and measuring your digital marketing campaigns? We would love to hear more about it!