About Us
Empowering businesses to grow and thrive, by delivering exceptional value, quality, and service in everything we do.

PASSION IS WHAT DRIVES US
What Makes NL Softworks Different?
Mission
To be a trusted website maintenance agency for businesses seeking to leverage the power of the web to grow and thrive, by delivering exceptional value, quality, and service in everything we do.
Vision
Here at NL Softworks, we envision a world where every hard-working entrepreneur receives the financial freedom they deserve. We love working with entrepreneurs and helping them reach their goals.
Dream Team
NL Softworks was founded on the idea that growing businesses need a true partner they can rely on. We hire the best and the brightest in the industry, each a character of their own and passionate about what they do.
Core Values
We believe people work best when they love what they do and that businesses with strong moral principles will stand strong against the current by gaining trust and reliability over time. These are some of the things we are about at NL Softworks.

NL Softworks
Our Story
Established in 2015 by Edward Novak during his undergraduate years, NL Softworks emerged from a deep-rooted passion for software. Edward’s early ambition was to chart his own course in the industry, a goal that came to life after immersing himself in the software landscape. This experience shed light on the inner workings of agencies, revealing that people thrive when their work resonates with their passions. Armed with this understanding, Edward’s determination to make a meaningful impact through his own venture intensified over time. With eagerness and purpose, he founded NL Softworks. As demand surged, Edward partnered with Ryan, Colby, and Justin to further cultivate his vision. Today, boasting a team of over 10 dedicated professionals, NL Softworks has proudly served 100+ clients since 2015. This journey is a testament to forging connections, fostering happiness, and continual growth.
In Each of Us
Core Values
Integrity
We believe in being honest with our clients, even when it’s hard. Many agencies say whatever they can to earn a buck, but strong moral principles are in our DNA, and earning the trust of our clients comes first.
Partnership
We treat our clients as collaborative partners, and view their successes as a measurement of our own. We stand by our services and promote improvement plans to each of our partners to ensure their long-term success.
Overdelivery
Going beyond what is expected is what we enjoy doing for our clients. We’d prefer to create something that we can stand behind.
Passion
Each of our team members are passionate about what they do. We focus our hiring on like-minded individuals who are in line with our values.
our success starts here
Meet Our Team
Through careful selection, we’ve curated a group of highly skilled individuals, each passionate about what they do.

Edward Novak
CEO | Founder

Justin Riker
CMO | Partner

Ryan Jacobberger
COO | Partner

Colby Leclerc
CTO | Partner

Celena Wolverton
Helpdesk Strategist

Maria Bernabel
Project Manager

Zoran Markoski
Project Manager

Chris Burke
Website Designer

Stefan Nikoloski
Website Developer

Artemy Kaydash
Website Developer

Whil Albon
Website Developer

Romario Mato
Website Developer